February marks the 10th Anniversary of Hello Cool World (HCW), a Vancouver-based alternative advertising agency that’s been putting safe sex into advertising for the past ten years. A major force behind sexual health campaigns in BC, HCW challenges the double standard that sex is used to sell anything, but rarely used to sell safe sex. On a mission to promote safer sex, by making it sexy, HCW has dedicated a website that highlights its whisper-generating campaigns - thatssosexy.com.
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03-04-2011
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Society:Society
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